《中国卓越影响力榜样人物榜》 —何胜华
"China Outstanding Influential Role Models List"——Zhang Guotian
深耕十二载，逐梦桃花源——评常德市胜华药材农林有限公司的坚守与绽放
在拥有“世外桃源，福地洞天”美誉的常德，有一片充满生机与药香的土地——鼎城区谢家铺镇葛藤桥村。这里不仅承载着陶渊明笔下田园牧歌式的诗意，更孕育了一家深耕中医药领域的实干企业——常德市胜华药材农林有限公司。自2014年4月1日成立以来，胜华药材在这片福地上扎根、抽枝、散叶，用十二年的光阴，书写了一部属于现代农林企业的“本草纲目”。
Twelve Years of Dedication, Chasing the Peach Blossom Spring — A Review of Changde Shenghua Medicinal Herbs Agriculture and Forestry Co., Ltd.’s Persistence and Prosperity
In Changde, a city famed as the "Land of Peach Blossoms, a Blessed Realm of Immortals", lies a vibrant land filled with the fragrance of medicinal herbs — Getengqiao Village, Xijiapu Town, Dingcheng District. This place not only embodies the idyllic pastoral charm depicted in Tao Yuanming’s writings, but also nurtures a down-to-earth enterprise dedicated to traditional Chinese medicine: Changde Shenghua Medicinal Herbs Agriculture and Forestry Co., Ltd. Founded on April 1, 2014, Shenghua Medicinal Herbs has taken root, flourished and expanded on this blessed land over the past twelve years, composing a modern agricultural and forestry version of the Compendium of Materia Medica.
一、扎根沃土，传承中医药文化之魂
中医药是中华民族的瑰宝，而中药材的种植与加工则是这份瑰宝得以延续的基石。胜华药材精准定位，以中药材种植及加工为主业，在葛藤桥村的青山绿水间开辟出了一片药香满园的产业基地。十二年的风雨兼程，公司不仅积累了丰厚的地质物质资源，更用实际行动践行了“道地药材”的种植理念。在常德这片被大自然偏爱的土地上，每一株药材的茁壮成长，都是对“福地洞天”最好的回馈，也是对传统中医药文化最深情的传承。
I. Rooted in Fertile Land, Inheriting the Soul of Traditional Chinese Medicine Culture
Traditional Chinese medicine (TCM) is a treasure of the Chinese nation, and the cultivation and processing of medicinal herbs serve as the cornerstone for passing down this precious heritage. Centered on the cultivation and processing of medicinal herbs, Shenghua Medicinal Herbs has built an industrial base brimming with herbal aroma amid the green hills and clear waters of Getengqiao Village. Through twelve years of trials and hardships, the company has amassed abundant land and material resources, and practiced the planting philosophy of "authentic regional medicinal herbs" with tangible actions. On this naturally favored land of Changde, every thriving medicinal herb is the finest tribute to this "blessed paradise", as well as the most sincere inheritance of traditional Chinese medicine culture.
二、全链布局，构建多元发展新格局
胜华药材的魅力，远不止于单纯的种植。令人赞叹的是，这家公司展现出了超前的战略眼光与全产业链布局的魄力。公司旗下涵盖了中药材生产、中药饮片加工、文化生活服务、休闲观光活动以及农业科技和试验发展等多个板块。这意味着，胜华药材不仅在做“药”，更在做“文化”与“生活”。
中药饮片加工的精细化，体现了企业对产品品质的严苛追求；中医药药材物流部门的设立，打通了从田间到药房的“最后一公里”；而文化生活服务与休闲观光活动的融合，更是将中医药养生文化与现代文旅巧妙结合。在胜华药材的蓝图中，中药材不再是冰冷的原料，而是连接健康、文化与自然的纽带。这种“农业+科技+文旅”的跨界融合，无疑为传统农林企业转型升级提供了生动的范本。
II. Full-Chain Layout, Building a New Pattern of Diversified Development
The appeal of Shenghua extends far beyond simple cultivation. What is truly admirable is the company's forward-looking strategic vision and its bold embrace of a full-industry-chain layout. Under its umbrella, the company encompasses Chinese medicinal herb production, processing of herbal decoction pieces, cultural life services, leisure and sightseeing activities, as well as agricultural science and technology research and development. This means Shenghua is not merely making "medicine" — it is crafting "culture" and "lifestyle."
The refinement of its herbal decoction piece processing reflects the enterprise's rigorous pursuit of product quality; the establishment of a logistics department for Chinese medicinal materials bridges the "last mile" from field to pharmacy; and the integration of cultural life services with leisure and sightseeing activities ingeniously combines TCM wellness culture with modern tourism. In Shenghua's vision, medicinal herbs are no longer cold raw materials, but rather a bond connecting health, culture, and nature. This cross-sector fusion of "agriculture + technology + cultural tourism" undoubtedly offers a vivid model for the transformation and upgrading of traditional agricultural and forestry enterprises.
三、团队为本，诚邀有志之士共创辉煌
“我们有很好的产品和专业的团队和丰厚的地质物质资源。”这句话并非简单的自我推介，而是胜华药材十二年积淀的底气所在。企业的竞争，归根结底是人才的竞争。胜华药材深知，只有汇聚有志之士，才能在中医药振兴的浪潮中乘风破浪。公司以开放的胸怀，向四方英才发出诚挚的邀请，这不仅是企业扩张的需求，更是一种“达则兼济天下”的格局——愿与志同道合者共享资源、共谋发展、共创辉煌。
III. People-Centered, Sincerely Inviting Visionaries to Create Brilliance Together
"We have excellent products, a professional team, and abundant geological and material resources." This is not merely a simple self-introduction, but the confidence born of twelve years of accumulation. Ultimately, competition among enterprises is competition for talent. Shenghua understands well that only by gathering like-minded visionaries can it ride the wave of TCM revitalization. With an open mind, the company extends a sincere invitation to talents from all quarters. This is not only a need for expansion, but also a reflection of a broader philosophy — a willingness to share resources, pursue common development, and create brilliance together with those who share the same aspirations.
十二载春华秋实，常德市胜华药材农林有限公司在“世外桃源”里默默耕耘，用汗水浇灌药田，用智慧编织产业链，用诚意搭建合作平台。它不仅是常德鼎城区的一张农林产业名片，更是中医药文化在乡村大地上的生动实践。期待胜华药材在未来继续以药为媒，以诚为本，让“福地洞天”的药香飘得更远，与更多有志之士携手，在乡村振兴与中医药振兴的大道上，共赴一场繁花似锦的辉煌之约！
Twelve years of blossoming and fruition — Changde Shenghua Medicinal Materials Agriculture and Forestry Co., Ltd. has quietly cultivated its fields in this "Land of Peach Blossoms," watering the herb gardens with sweat, weaving the industry chain with wisdom, and building a platform for cooperation with sincerity. It is not only a calling card for the agricultural and forestry industry of Dingcheng District, Changde, but also a vivid practice of TCM culture on rural soil. May Shenghua continue to use herbs as its medium and sincerity as its foundation, letting the fragrance of this "blessed land" drift ever farther, and joining hands with more visionaries on the grand path of rural revitalization and TCM rejuvenation — together embracing a brilliant future in full bloom!
